Meet Lorena Garcia & The Bloguettes
How Bloguettes empowers women to launch digital brands through workshops and community.
Our Local Life · Feb 2016
Meet Lorena Garcia! As a dweller of Scottsdale for the past seven years, Lorena acts as an inspiration business leader and mentor to many women across the country. Our Local Life was ecstatic to spend some time understanding the person behind so much brilliant innovation in the Phoenix community. Follow along as we talk with this entrepreneurial spirit and how her company has impacted the lives around them!
DD: Tell us a little about yourself.
LG: I'm an entrepreneur at heart! After I got my MBA, I was involved with many projects
ranging from real estate to websites to finance. A few years ago, I discovered my
passion for technology and budding startups and really wanted to see if I could start my
own company. Eventually, I became the co-founder of Estoes Purpura, a Mexico-based
women's fashion and news site, along with my current Phoenix startup, Bloguettes!
DD: What made you want to start these companies?
LG: My business partner, Sakura, and I knew there were so many people out there who
were just like us — people wanting to launch a digital business with absolutely no idea
where to start. It's a valid concern because everything from finding a domain, creating
brand-specific graphics, and marketing yourself as a business is a huge project to take
on. Sakura and I have gained a lot of business know-how in our personal journeys and
decided to create Bloguettes in order to teach and empower other women about how to
start a brand in a very easy, fun, and creative way.
DD: What exactly does Bloguettes do?
LG: Our aim is to be a resource for bloggers, creatives, and entrepreneurs. We educate
our students through our workshops, webinars, blog, & videos, allowing them to
elevate their digital presence and create a network amongst other like-minded
individuals!
Interview by Dustin DeFrates — Sterling Fine Properties