Dustin Interviews Biscotti: Newsletter Tips
Practical advice for producing a newsletter that adds value for your readers.
Our Local Life · Feb 2016
The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build awareness for you and the services you provide.
Use positive customer pull-quotes as eye-catching but subtle marketing.
Every time you produce your newsletter, ask yourself: Who are our readers? Existing customers and potential customers. What will our readers want to know about our business? Timely, helpful, problem-solving information.
Keep your content as current as possible. If you publish a monthly letter, ensure you include content from only the last month. Use photographs and other visuals to add interest and enable the reader to scan quickly for information.